Meteored Editorial - Guidelines & Principles

1. Editorial Mission

At Meteored, our mission is to provide reliable, accurate, and useful information on meteorology and related scientific disciplines. We aim to help our readers make informed decisions, understand the world around them, and satisfy their curiosity about atmospheric, environmental, and climate phenomena, as well as geography and science in general.

These guidelines represent our public commitment to the principles of integrity, accuracy, and transparency that underpin all our content.

1.1 Who We Are

For more than 25 years, Meteored has been dedicated to meteorology with the goal of helping people make the best possible decisions each day.

We are experts in meteorology and offer weather-related products through our platforms. Today, Meteored can be accessed almost anywhere in the world. Our forecasts have earned the trust of millions, making us the fourth most consulted meteorological platform globally.

Our commitment to rigorous, expert-created content has made us a trusted media outlet in the 11 countries where we have an editorial presence. We have local editorial teams in the United States, Mexico, Argentina, Brazil, Chile, Spain, Portugal, France, Italy, Germany, and the United Kingdom.

1.2 Purpose

Weather conditions affect countless aspects of daily life for everyone. Reliable forecasts make everyday life easier and reduce the impacts of extreme events. Meteored’s purpose is to help millions of people worldwide plan their daily activities.

1.2.1 Commitment to Scientific Outreach

At Meteored, we believe our role goes beyond providing rigorous meteorological information. Our editorial team of more than 100 experts shares a common vision: explaining meteorological phenomena is one of the best ways to protect users—both from the risks posed by these events and from the misinformation and falsehoods that circulate daily.

We are committed to scientific outreach and raising awareness about climate change. In practice, this commitment translates into:

1.3 Social Responsibility

We are committed to informing and educating society about meteorological phenomena, climate change, and environmental issues—promoting scientific understanding and informed decision-making regardless of the commercial value of such content.

As a media outlet, we embrace our social role. The way news is presented can have an impact on society, and we commit to defending and promoting human rights through the following:

Equality and Diversity

We believe diversity within our editorial team is not only an ethical value but also a key pillar of content quality and relevance. We strive to build teams that reflect the diversity of the world we live in, enabling us to deliver richer content, innovate more effectively, and connect with more people worldwide.

Respect for Dignity

All our publications, images, and videos respect human dignity. We reject all forms of discrimination based on race, ethnicity, origin, gender, sexual orientation, religion, disability, political opinion, or any other personal or social condition.

Responsible Use of Language

We use inclusive and non-discriminatory language. We avoid terms, expressions, or visual representations that may perpetuate negative stereotypes, stigmatize groups, or create division.

Sensitivity

We address topics with significant human impact with the utmost sensitivity and empathy, avoiding sensationalism and prioritizing a human-centered approach.

Privacy and Image Protection

We respect individuals’ privacy and act with the utmost caution when publishing images or data that could infringe upon their privacy or cause unnecessary harm.

2. Principles

All Meteored content, products, and internal processes prioritize rigor and usefulness above all else. Readers’ trust is our greatest asset, and our editorial work is focused on preserving it through four key principles:

Rigor

Our content is based on precise, reliable, objective, and verifiable data, analyzed or interpreted by professionals in the relevant scientific fields, including physicists, geographers, meteorologists, geologists, astrophysicists, health experts, and others.

Usefulness

We create content with our audience’s interests in mind, explaining complex topics in clear and accessible language without sacrificing scientific accuracy. We use high-quality graphics, maps, and visualizations to facilitate understanding and reach the widest audience possible.

Sources and Verification

We rely on original sources, such as meteorological models, official agencies, peer-reviewed scientific studies, recognized experts, and academic institutions.

We verify all claims, data, and reports, consulting alternative sources, contacting the original source directly, and conducting our own research.

We ensure transparency by clearly attributing our sources so users can verify the information.

Independence

We are a privately owned, fully independent outlet, both in governance and financing. Our revenue comes from advertising on our platforms, meaning we depend on user trust for sustainability.

Our editorial line serves no mission other than the one expressed here, and our journalists and experts report freely and rigorously in accordance with our shared commitments.

2.1 Ethical and Quality Standards

At Meteored, our work as a media organization is guided not only by the quality of our information but also by a firm commitment to professional and social ethics.

Our primary field is meteorology—a science that must balance a high degree of uncertainty with the need to provide early warnings for hazardous situations.

As a specialized meteorological media outlet, we understand the impact of the information we provide and are committed to stringent ethical and quality standards:

Speed in Alert Situations

In risk scenarios, our priority—above all else—is to provide information as quickly and effectively as possible.

Commitment to Evidence

We always rely on verifiable scientific evidence. We do not work with opinions, nor do we give space to pseudoscience or its promoters.

Clarity on Uncertainty

We are transparent about the limitations of meteorological forecasts. We use language that clearly communicates uncertainty and actively work to help users understand how forecast models function in this regard.

Protection of Health

Climatology and meteorology can have both immediate and long-term impacts on human health—for example, air quality. We prioritize informing the public about any environmental condition that could pose a health risk, whether imminent, medium-term, or long-term.

Proactive Stance Against Misinformation

We do more than exclude non-scientific content; we actively combat misinformation and false claims through both editorial content and social media.

Error Correction

We acknowledge and publicly correct any mistakes, without concealing or minimizing them.

Zero Tolerance for Conflicts of Interest

Our independence sets a clear boundary: we do not enter into agreements of any kind that could result in conflicts of interest.

Authorship

All editorial content is signed by a real person whose public profile details their training and professional experience.

Respect for Intellectual Property

We honor authorship rights and, where required, obtain consent from the creator or rights holder to use third-party content on our platform or social channels.

2.2 Use of Artificial Intelligence (AI)

We are transparent about how Meteored uses artificial intelligence in our media operations, as part of our commitment to readers.

The Meteored editorial department uses AI-based tools to enhance images or produce graphics that help audiences better understand the information presented. We also use AI tools to subtitle or dub our original videos into other languages.

We do not use AI to replace real images of actual events.

We do not use AI to generate news—either fully or partially—nor do we consider it a valid source of information.

3. Content and Scope

Meteored’s core focus is meteorology and climatology. These two closely connected disciplines occupy much of our daily attention. Each morning, we analyze forecast models, review publications from official agencies and institutions, and consult with our experts to remain at the forefront of these fields.

We also dedicate time to topics influenced by weather trends, such as agriculture, gardening, leisure, wellness, and science in general. We do not overlook events beyond our atmosphere, in the solar system and beyond.

We are an international news organization with editorial teams in 11 countries, covering local and regional developments in our focus areas. This real-time, expert-driven coverage is shared across all our newsrooms, enriching the entire project with rigorous, accurate, and high-quality content.

4. Meteorology

Meteorology is the science that studies the state of the atmosphere and the phenomena occurring within it at a given time. It focuses on analyzing and forecasting weather conditions, including temperature, precipitation, wind, humidity, and other relevant factors—making it the very foundation of Meteored.

Weather has a direct and significant impact on daily life and on many economic sectors. Forecasts influence outdoor planning, natural disaster management (such as hurricanes, severe storms, or heatwaves), and key industries like agriculture and tourism. The ability to anticipate extreme events earlier saves lives and reduces economic losses.

In recent years, digital advancements have transformed meteorology. New weather satellites, radars, and high-resolution models have significantly improved forecast accuracy.

At Meteored, our primary model is the ECMWF (European Centre for Medium-Range Weather Forecasts), which consistently ranks as the best global meteorological model, with the highest reliability scores according to numerous studies and modeling experts.

In addition to ECMWF, our editorial team uses other high-resolution or mesoscale models employed by national meteorological services—such as Spain’s AEMET HARMONIE model—for very short-term forecasts of highly localized or high-impact phenomena, such as severe thunderstorms or strong, isolated wind events. This ensures we always provide the most accurate information possible to our readers.

5. Climate Change

Climate change is one of the greatest challenges of our time, requiring the involvement of all sectors of society. Science is doing its part through extensive studies and research aimed at better understanding why our climate is changing at unprecedented rates and what the effects of those changes are.

At Meteored, we recognize our role: to learn from and interpret the growing body of scientific knowledge, and to make it clear and accessible to the public.

Our reporting on climate change and its impacts follows the guidance of scientific evidence.

5.1 How to Address Climate Change

We are transparent about our strategies for communicating highly complex information in a way that is adapted and effective. Climate change is undoubtedly a complex topic, and everyone who writes for Meteored shares a unified approach to addressing it. This strategy includes:

Environmental Education

We use environmental education as the foundation for explaining climate change. By providing citizens with the tools to understand complex aspects of meteorology and climate, we help foster critical thinking against anti-science narratives. Alongside current climate news, we produce content that explains basic concepts such as how the climate works, what indicators are used, and which institutions provide reliable information.

Optimistic Perspective

We acknowledge that the scale of the problem can be overwhelming, leading to pessimism or “eco-anxiety.” To avoid paralysis, we highlight policies, research, and analyses that show how climate action can improve quality of life and well-being.

Local and Tangible Climate Change

We give special coverage to studies, evidence, and mitigation proposals connected to people’s everyday lives and environments. This helps make abstract concepts more understandable and encourages citizen engagement. Our network of local editors enables us to report on climate change effects with regional and national specificity.

Audience Segmentation

We recognize that our audience varies in knowledge level and attitudes toward climate change. We create content tailored to these different groups—from those seeking detailed mitigation actions to those needing further scientific evidence of climate change and its human causes. We adapt topics, language, and channels to maximize impact.

5.2 Position on Denialism and Politics

As a media outlet committed to scientific rigor and truth, we consider climate denialism a direct threat to public understanding of fundamental facts and to society’s ability to tackle critical challenges.

We do not treat climate change as a subject open to “both sides” when one is supported by scientific consensus and the other is rooted in misinformation or pseudoscience.

In keeping with the commitments outlined in this guide, we not only exclude climate denialism from our platforms—we actively work to dismantle its arguments using objective data, helping our readers identify false information.

We also denounce the pressures, accusations, and attacks that science currently faces from denialist groups.

6. Editorial Team

The Meteored editorial team is composed primarily of experts in physics and geography, as well as science journalists and professionals in related fields such as geology, agronomy, astronomy, health, and tourism.

Recruitment is based on a selection process that values training, experience, and professional background.

Today, our team includes more than 100 editors, organized into 11 international teams—each with a dedicated country coordinator.

We provide our professionals with the tools they need to work freely and comfortably, with the sole requirement that they maintain a science-based approach and language.

7. Reader Engagement

We actively encourage dialogue with our readers, providing simple and accessible public contact channels such as email and social media. User feedback is highly valuable to Meteored, and we allocate the necessary human and technical resources to turn it into opportunities for continuous improvement.

As part of our commitment to readers, we handle requests, suggestions, and complaints individually and personally, with all responses reviewed and provided by our editorial team.

This document and the editorial guidelines it contains are subject to continuous improvement, with the invaluable collaboration of those who read it.